A social media marketing plan is what it sounds like – a detailed blueprint of how you plan to use every single social profile to help your business or objectives. Each post, blog post, status update, and even photo must eventually be part of the plan, and it must aim to deliver an overall cohesive message across multiple platforms. Without a social media marketing plan, you are essentially “flying blind”, and missing out on an opportunity to connect with your customers.
Your social media marketing plan will include several important and interconnected components. First, you need to identify your audience and the key goals that they have in mind when they read your brand or business content. This means understanding who your target audience is, as well as their likes, dislikes, communication habits, financial expectations, and other important factors that will contribute to delivering the best kind of content to your target audience.
Next, you want to build an engaging Instagram account hack around your products and/or services. With just about every social platform available today, there is an amazing amount of choice when it comes to publishing fresh, new content. You may want to publish content through your existing snapchat account, or another channel that can be easily managed. When it comes to Snapchat, or any other ecommerce store, the real power of the platform comes from its ability to quickly and easily publish snaps. Ecommerce store owners have long known that they can greatly benefit from being able to quickly publish new snaps to their ecommerce stores. Through a well-crafted social media marketing plan, you can easily publish your brand’s snapshots, as well as the relevant information and details about your brand and product, to help draw in new followers and create interest in your store.
You also want to set clear, measurable goals with your social media marketing plan. Whether you choose to use traditional metrics such as conversion rates, or you prefer to work with digital dashboards, having clearly defined goals ensures that you are on the right track. Also, setting measurable goals allows you to track progress and measure how effective your marketing efforts are. Ultimately, you want to ensure that your goals are challenging enough to encourage you to continue to build on them, but not so challenging as to be ineffective or result in a loss of momentum. For example, if you set clear goals like, “Create five new sales proposals,” you don’t want to be so aggressive that you exhaust your quota before you’ve even reached one of your goals!
In addition, you need to determine which social media platforms you will use for which purpose. In the past, many ecommerce owners used Facebook, Twitter, LinkedIn, YouTube, and Google+ for their ecommerce needs. Today, these services are still useful for reaching customers, but there is an increasing emphasis on using mobile apps and social networking apps for ecommerce. To this end, if you have an iPhone, you can take advantage of the mobile app to conduct all of your business through it. (The same goes for Android users; there are several different ways to do so).
Ideally, your social media marketing plan should include both traditional metrics and digital ones. Traditional metrics reflect the overall performance of your marketing efforts, while the digital ones, such as the Conversion Rate Experts graphic, allow you to track specific marketing campaigns and gauge their success. Whether you use conversion rates from Google Analytics or another tool, it helps you understand whether the campaign is working or not, allowing you to make the necessary adjustments.
Finally, you want to develop a schedule for your marketing efforts. When you’re first starting out with a new ecommerce store, this might mean creating a marketing strategy in six weeks or so. Over time, it will become more appropriate, as it becomes evident that not all of your marketing efforts are converting. However, if you want to increase your chances of making money with an ecommerce store, then you need to stay on top of it with a regular schedule.
For example, you can incorporate the snapchat marketing strategy into your social media marketing strategy by adding the snapchat application to your website. People will have to go to your site to log in, so they can view the latest content. Once they’ve logged in, they can see all of your snaps, which should include photos of products and deals you have on offer. From there, they can click on the relevant section of the content calendar and get more information about that day’s deals or specials. If you use the right content calendar, you can use snapchat to help you market your business and get more people to visit your website.